Brand
Industry
Service
Established in 2018, Salamander & Co. was set up with the sole purpose of ensuring no more bad beard days.
Their flagship product was a well received beard straightener which took the brand a long way to meet their purpose. But they didn’t stop there.
With more research, prototyping and testing the brand devised their Mk II straightener. And with their new and improved design, they needed a new and improved website to really show off all the benefits of their product.
We Delivered
Clear and objective driven website design
Fully responsive design
Ecommerce engine
Secure payment gateway
Order and inventory management
Account management dashboard
All web designs by Alt Premier are fully responsive and with Salamander & Co. there was no exception.
Beyond the obvious advantage of the website working on all devices, a fully responsive design lowers bounce rates overall which are a heavy indicator in Google’s search rankings.
It also gives users a consistent and professional view in design and branding.
Building trust online can be a difficult task especially with customers looking further into reviews to ensure they are buying quality prior to purchasing.
That’s why we included advanced functionality which allows customers who’ve purchased to include additional details when reviewing.
The ability for customers to include pictures with their reviews resulted in improved sales by over 50% and a reduced return rate.
The Results
A clean design focussed on a singular main objective: eCommerce. Clear Call-to-Action in the top banner bringing customers to converting pages.
Clear navigation menu (especially on mobile) with categorisation, making it easier for customers to navigate the site.
Optimum display responsiveness ensuring maximum usability across all devices.
High-speed online checkout with simplified funnel, reducing the number of abandoned carts increasing profits.
Full Testimonial
For a one product site, we needed a lot of functionality. We had heard good things about Alt Premier and we weren’t let down.
Matt, our personal developer, gave us a clean web design that met the brief we discussed before the project and we couldn’t be happier.
If we ever go into a new venture and need a new website we’ll definitely be coming back to Alt Premier. We just got such a good vibe when working with them and our site is proof that they can definitely get the job done.
